Recent efforts by Pinterest to make its platform more visual and intuitive should prove to be beneficial for businesses using the growing social media site for marketing, according to the article “Savvy brands could benefit from recent changes to Pinterest,” from PR Daily.

“Pins are bigger and we’ve added more information related to pins, so it’s easier to find things you’re interested in. For example, on each pin, you’ll see pins from the same board, other boards this pin was pinned to, and a whole slew of related pins, ” Pinterest said in a recent blog post.

Now that related content will show up next to pins, it will be more likely that interested consumers will find your brand’s pins organically.

“By highlighting other content and even users related to an original pin, there’s an increased chance that your account will be found through a users’ organic connections, and a chance to showcase more of your products, services, and even those all-important influencers who already engage with your product,” says digital marketing and ecommerce research and training company Econsultancy.

These changes also point to the likelihood of the opportunity for brands to pay for their content to show up next to popular pins in the near future. So, stay tuned!

Click here to read the entire article from PR Daily.