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Coming Full Circle: February’s Member of the Month

Thursday, February 13th, 2014

In her teenage years, Shell Kalka lounged at her local indoor tanning salon, dreaming about what she would do if she had one of her own and enjoying a rare moment of independence. For her, it was a relaxing place away from home.

As an adult, she did end up being quite the entrepreneur. Shell owned a laundry mat and dry cleaning business, an Italian charm shop and even a stint as a Power Seller on eBay. She had always wanted to own a tanning salon, but her actual foray into the industry happened on a whim.

In 2010, a rare moment of downtime allowed Shell to tan at a local salon. After burning for the first time, she was so upset she resolved to buy the business — which wasn’t even up for sale. Not long after, the location reopened as Coconut Tan. With new equipment, pricing structure, a complete remodel and a hard-working staff, Shell hoped to help the indoor tanning industry be taken more seriously, especially in her community.

Since opening, Shell has opened a total of four locations. On top of a very full business schedule, she juggles a home life with her husband Jim Kalka Jr. and four children. No matter how crazy things get, she seems to share a balanced gratitude for her children and her dream business.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.

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