As Smart Tan has said for years, as tanning businesses, “We Are Sunshine.” Summer might not be the best time of year for tanning businesses, but it is the perfect time to subtly reinforce that indoor tanning and laying out in the sun or engaging in outdoor summer activities are closely related and complementary experiences.

Summer is a time when sunbathers and beachgoers emerge in droves, seeking to achieve that perfect, sun-kissed glow. While the outdoors can often seem like competition, it’s an opportunity to leverage the summer vibe to promote your business in an appealing, fun, and engaging manner that your sun-seeking clients identify with.

Here’s how you can use social media and marketing strategies to highlight summer outdoor sunbathing and activities while strengthening your brand’s connection to the summer lifestyle.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.