If you never know what to post on your salon’s social media pages, keep these simple tactics, listed by the Inc.com article “Social Media Moves That Work,” in mind.

1. Listen, Then Talk. Use Twitter to keep an eye on what’s being said about you by searching the name of your business and related terms. Then if something negative is said, respond and try to make amends. Clients will be amazed that you went to such lengths to identify their complaint and respond. Thanking someone for a compliment, when they didn’t tag you in the tweet, will also leave a lasting impression.
2. Respond (to Everyone!). Whether it’s a complement or a complaint, never overlook the need to respond. If you receive a positive or neutral mention, the poster will be grateful for your recognition. If someone posts a complaint, you need to take the opportunity to publically display your willingness to correct any issues.
3. Tell, Don’t Sell. Rather than blatantly pushing sales at all times, use social media to tell the story of your business. Besides when you’re offering a really good deal, use this avenue to get personal, keep people updated, and increase familiarity and engagement with fans. If you do it right, the sales will come.
4. Just Be You. Going along with the previous entry, customers will value seeing “the real you” through your accounts rather than stock posts about products and sales.
5. Advertise (Better). When you have something really good to promote, paid social media advertising is a good bet. You can spend as much, or little, as you want, and target the appropriate prospects based on job title, interest, age, location, etc.
6. Give Stuff Away. Often times giving something a way is a better option that offering a discount. If you don’t discount enough it’s worthless, and if you discount too much you risk devaluing your products or service. By instead giving something away (a small item with a purchase or something bigger as a raffle or contest), you don’t reduce perceived value and you likely garner more attention.
7. Be Grateful. Don’t forget to publicly thank your customers, employees, vendors, partners, and anyone else who contributes to your success!

Click here to read the article from Inc.com.