Promotional discounts or incentives can be great assets to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, …

By Joseph Levy, ASA Executive Director

ASA is staying ahead of attempts to over-regulate professional indoor tanning facilities at the state and federal level in 2024. And we’re working with our suppliers and the other associations worldwide to do so.…

Thousands of studies now point to potential benefits of vitamin D and UV exposure. It’s important that tanning professionals understand how this research is going to continue to unfold and impact their business.

But as an indoor tanning professional, you …

Building on its strong reputation as a wellness-focused business, Carolina Tan & Wellness has taken its commitment to holistic well-being to the next level with the introduction of SmartSun Therapy. The advanced, medical-grade red light therapy equipment has enabled the …

By Megan Racine, Devoted Creations/Selfie Glow

As we approach the closing months of the summer, temperatures start to cool down at night and leaves start the beginning stages of changing colors. We start to reorganize our routines when our kids …

Thinking about checking out that new Italian restaurant in town but not too sure what to think of it? Chances are, you’ll most likely conduct research before making your final decision. Following a Google search, you stumble upon phenomenal reviews: …

By Scott Nichols

If you’ve been following this column for a while, you’re probably picking up on a theme I’ve been trying to convey. In many of my articles, I’m trying to get you to take control of your decision-making. …

After more than two decades in operation, The Midas Touch achieved a remarkable milestone in 2023, celebrating its most profitable year to date. And, thus far in 2024, the Emporia, Kansas, salon is on pace to surpass last year’s numbers. …