We Are Sunshine

Show Your Community Your Best Face

Friday, March 22nd, 2024

As the indoor tanning community continues to evolve and grow professionally, the market’s most successful operations continue to focus on key competencies.

  1. Recommit Your Business to Sunburn Prevention

The science of sun care is coming back to center, as it …

Sun Exposure and Athletic Performance

Thursday, March 21st, 2024

By Marc Sorenson, EdD, Sunlight Institute

Almost no one realizes the dramatic improvement that sun exposure can make on athletic performance. I helped Dr. John Cannell obtain translations of many esoteric and decades-old studies that had been forgotten, probably due …

How Red Light Therapy Improves Tanning Results

Wednesday, March 20th, 2024

You probably already knew that red light improves the condition and appearance of skin but, equally as important for tanning businesses to understand, red and near-infrared light therapy can also accelerate and enhance tanning results.

Ultraviolet A, or UVA light, …

A Tan Is Natural and Intended

Tuesday, March 19th, 2024

By Joseph Levy, American Suntanning Association

In the past decade the evidence supporting regular, non-burning UV exposure as opposed to sun-abstinence or over-blown sun-avoidance has continued to come into focus – especially now that government data shows clearly that most …

Dealing with the Aftermath of Firing an Employee

Monday, March 18th, 2024

It takes a lot of deliberation and effort to bring a new team member on board, especially in small businesses. The strain on resources can be more apparent than at larger companies, meaning the hiring process must be very strategic. …

Sunshine Vitamin ‘Promotes Healthy and Graceful Aging’

Friday, March 15th, 2024

A new in-depth article from wellness publication mindbodygreen outlines extensive research on vitamin D’s antioxidant properties that “support a long, happy healthy life.”

“Without adequate levels of vitamin D, your body can’t utilize the vitamin when it’s needed—for antioxidant actions …

Power of the People: Turn anybody into an influencer for your business

Thursday, March 14th, 2024

Long before social media, tanning businesses relied heavily on “word-of-mouth” marketing to gain new customers. Even those that had the resources to invest in traditional advertising understood that more customers came to them organically via recommendations from friends and family. …

SmartSun Therapy Red Light Operator Training

Tuesday, March 12th, 2024

SmartSun Therapy SST28 Operator Training is available at no cost for Smart Tan members and non-members. You only need to create a Smart Tan account or login. In this 30-minute training video module, you will learn:

  • The different spectrums of