By Scott Nichols

In today’s industry, many salon owners are looking to bring in new services such as sunless, spa and cosmetic services. These services can enhance the bottom line and be the extra income you need. But equipment can …

Even before COVID-19, cleanliness was the No. 1 factor clients looked for when choosing a tanning business to frequent. Of course, that’s only magnified now.

Your salon spends time, money, and effort attracting and keeping good customers, but you could …

What can you plan right now that will improve your tanning business’s sales on a monthly basis next year? The first thoughts that come to mind are probably promotions and marketing. But, while those elements are undoubtedly important to plan …

More than 9 out of 10 tanning facilities say they have clients who — prior to coming to their salons — could not get a suntan outdoors without sunburning, according to a SmartTan.com poll.

According to the poll, 92 percent …

By Grant Miller

I am frequently amazed how difficult some retailers make it for you to give them your money. The “sales prevention” department is, unfortunately, alive and well all across the country. They unintentionally put up all sorts of …

One thing that critics of the indoor tanning industry either don’t understand or refuse to admit is the reality that base tans acquired in a non-burning fashion at a professional tanning facility help to prevent sunburn.

It’s surprising. That is …

By Ashley Laabs

Salon owners across the country report word of mouth as their most successful marketing method, but many are doing absolutely nothing to cultivate more of it. When it comes to marketing a business, owners are often so …

By Katie Phillips, California Tan Sunless

The sunless industry is booming and everyone, including companies in other industries, knows. As a result, many makeup companies, haircare companies and even big box retailers are developing sunless products. As sunless tanning professionals, …