We Are Sunshine

Choosing the Right Red Light Therapy Device

Friday, February 16th, 2024

As the demand for red light therapy devices grows, it becomes essential for tanning businesses to make informed decisions before making a purchase. If you’re going to invest in red light, you want a device that’s going to provide substantial …

Sunbeds are Vitamin D Machines: Sunlight Institute

Thursday, February 15th, 2024

By Dr. Marc Sorenson, Sunlight Institute

A 2018 study published in the journal DermatoEndocrinology found that standard tanning salon sunbeds are very effective in raising serum levels of vitamin D. Those who used the beds were able to attain optimal …

‘Alarming’ Rates of Melanoma Overdiagnosis: New Research

Wednesday, February 14th, 2024

A new study adds to mounting evidence that melanoma is being massively overdiagnosed, as detailed by an article from National Geographic. The study found that 65 percent of melanoma cases in white men and 50 percent in white women

Asset to the Community: Salon customers claim SmartSun Therapy provides life-changing results

Tuesday, February 13th, 2024

At first glance, this might seem like an overzealous statement, but keep reading, and you’ll see that there are plenty of customer experiences to support it: The people who seem to need it most tell us SmartSun Therapy is providing

Customers First, Money Follows: Six customer service phrases to live by

Monday, February 12th, 2024

By Ashley Laabs

In indoor tanning businesses, bad customer service can quickly overshadow any products or services on the menu. Sometimes, it’s as simple as posture, tone of voice, or using the wrong wording with a client who is on …

Get Over It!

Friday, February 9th, 2024

By Scott Nichols

I just got off the phone and because of the phone call I had, I am going to change the whole topic of this article. I have this pet peeve about people not being able to get …

Access Denied: Salvaging declined EFT transactions

Thursday, February 8th, 2024

People of all walks of life rely on EFT to take care of their expenses, and most salons have acknowledged that by offering discounts for memberships that utilize automatic payments. For salons, this has the added benefits of regulating revenue …

Changing Perceptions with SmartSun Therapy

Wednesday, February 7th, 2024

By Matt Russell, Smart Tan CEO

Steve was a successful tanning salon owner for years and a dear friend. He started his stores when he was single and quickly grew them into a successful and respectable business operation. Over the …