By Scott Nichols, salon GM and consultant

The holiday season is upon us, and many salons are gearing up for their promotions and sales. We are entering one the best times of the year with customers wanting to get their …

Everything we do as indoor tanning professionals is based upon the underlying premise of sunburn prevention.

It’s a big part of the reason why all operators are trained in UV science, why we skin-type our clients, gradually acclimate them to …

By Tara Sanders, Touchable Tan

I really wanted to play my salon’s anniversary up big! I always host a free tanning weekend each year on this date, but I wanted to do more this time and really stand out. The …

We’re looking for stories of tanning business owners, employees or customers who have had their vitamin D levels tested and been surprised by the results.

Please send us an email to curth@smarttan or message us on Facebook if you’d like …

From GrassrootsHealth

Did you know that by raising your vitamin D level to 40-60 ng/ml (100-150 nmol/L) you could lower your risk of not only bone diseases but also everyday colds and flus? GrassrootsHealth, together with 48 world-renowned vitamin D …

Outside of organic word of mouth, tanning businesses we speak with now consistently report that social media is their most useful way to reach potential clients. As Facebook and Instagram have become more prominent and tanning business owners have seen …

By Ashley Laabs

When you’re running a business, it can become very easy to recognize something that can help your business grow – especially when you don’t have it. Instead of focusing on the want to seek resources you don’t …

By Matt Russell, ASA Executive Director

In 2012, I was asked by a number of industry members I had worked with for years if I would be interested in helping develop and organize the industry’s first association created specifically for …