Outside of organic word of mouth, tanning businesses we speak with now consistently report that social media is their most useful way to reach potential clients. As Facebook and Instagram have become more prominent and tanning business owners have seen …

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Today, let’s talk about goals. Okay, before you turn the page because of another boring article about goals, just give this one a chance. This one will be different; I promise you that. Of course, we will be talking about …

Netflix first came onto the scene in 1997, and within a few short years it completely changed the way we rent movies. While there’s much to say about the innovation they pioneered in delivering content, both by mail and by …

By Ashley Wottring, California Tan Sunless

Environmental elements play a huge role in the success of your spray tan. A client can perfectly prepare by exfoliating, shaving, cleansing the skin of lotions/oils, etc. but still have less than perfect results …

While it’s easy to get excited thinking about the holidays – special treats, music and plenty of celebrations – the enthusiasm tends to flicker out when it comes to working during this busy time of year. This is even truer …

By Alyssa Hilliard, Sunless Inc.

Many salons use “Free” Spray Days to attract new customers to their salons or give an opportunity to sunbed customers to try spray tanning. We all know that spray tanning has a reputation that it …