Putting as much effort as you have time for into your Facebook, Instagram, TikTok and other online profiles is never a bad thing. Creative, fun content enhances the image of your business and makes an impactful impression on your followers. …

We talk an awful lot about branding and how to make your brand noticeable, memorable and relatable for customers. Brand recognition and loyalty are priceless when you’re running a business. And while most of us understand the value of branding …

A new client’s first visit to a wellness-focused salon usually goes one of two ways. Either staff walk them straight to the service menu and let price and package tiers make the decision, or they ask a couple of quick …

As more tanning businesses transition to a spa and wellness-focused model, finding the right service to bridge the gap between beauty and holistic wellbeing is critical. The SmartSun Therapy SST28 is the perfect introduction into this growing space, offering unmatched …

Tanning may not always be the first thing that comes to mind for male clients—but that’s changing. As salons evolve into wellness destinations, the door is opening wider for people who may have once felt out of place in a …

Becoming a great manager is a process that is both tough and delicate. You’re only human, but how you wield your strengths and weaknesses have a profound impact on the team dynamic. It’s true that managing others requires a certain …

Every salon owner reads their reviews. Far fewer mine them.

Negative reviews get treated as a fire to put out — apologize, move on, hope it doesn’t happen again. But buried in those complaints is something larger businesses pay market …