For years, service-based businesses have competed on results. In tanning, that meant focusing on the outcome—a deeper tan, better skin appearance, visible improvement. Results like those still matter. But in today’s wellness-driven market, they are no longer the full story.…

Every salon owner wants equipment that draws people in—and keeps them coming back. In today’s market, that means more than just offering a great tan. Clients are increasingly focused on how they feel, not just how they look. They’re seeking …

From GrassrootsHealth

From serotonin and endorphins to circadian rhythm regulation and emotional resilience, sunlight plays a far greater role in mental wellbeing than many people realize

By Matt Russell, Smart Tan CEO

If you’ve purchased a reputable medical-grade red light therapy device, you need to give some serious thought about committing to that level of investment. Credible red light therapy is not, and should not be …

In a world increasingly focused on digital ads, automation, and online funnels, it’s easy to overlook one of the most reliable drivers of new business: what’s happening right outside your doors. Tanning is still a proximity-driven business. The people most …

From GrassrootsHealth

The unique biological consequences of full spectrum sunshine, including UVB, UVA, Red, Near Infrared, Far Infrared, and Blue Light

Tanning businesses play a crucial role in helping customers achieve a gradual summer glow, making May the perfect time to launch summer prep promotions.

Summer prep promotions offer an opportunity to provide valuable services and products while educating customers on …

Published on May 9, 2026 by GrassrootsHealth

Avoiding the sun may prevent some skin cancer deaths, but at the cost of overall health and longevity