Paying your staff more is a good thing. It’s good for hiring, for morale, for retention, and when your employees’ compensation is based primarily on commission, it’s definitely good for your sales.

With a well-strategized commission program, staff members are …

By Matt Russell, Smart Tan CEO

If you’ve purchased a reputable medical-grade red light therapy device, you need to give some serious thought about committing to that level of investment. Credible red light therapy is not, and should not be …

When it comes to achieving glowing skin and optimal tanning results, we know what you put on your body matters, but what you put in your body matters, too! Nutrition and hydration play a pivotal role in skin health, influencing …

By Dr. Marc Sorenson, Sunlight Institute

A 2018 study published in the journal DermatoEndocrinology found that standard tanning salon sunbeds are very effective in raising serum levels of vitamin D. Those who used the beds were able to attain optimal …

By Ashley Laabs

In indoor tanning businesses, bad customer service can quickly overshadow any products or services on the menu. Sometimes, it’s as simple as posture, tone of voice, or using the wrong wording with a client who is on …

By Matt Russell, Smart Tan CEO

Owner Education: If you think education is expensive, try ignorance.

Hey, no one said this would be easy. But, when you consider that red light therapy could become a keystone service in your business, …

As spring approaches and clients begin dreaming of sunny getaways, your salon has the perfect opportunity to highlight the benefits of a base tan. More than just a cosmetic enhancement, a base tan is a practical way for clients to …