By Scott Nichols

As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. Our goal today is to look for reasons for customers to walk through your doors during …

The traditional “radius” approach to local marketing is efficient—but it’s not precise. It treats everyone nearby the same, regardless of intent. Geo-targeting and geo-fencing change that by allowing salons to focus on where potential clients actually spend their time, not …

Many experts believe that the deficiency of sun exposure as a result of modern indoor lifestyles is widespread enough to be considered a health epidemic. They call it “mal-illumination.” Put simply by Dr. John Ott, who coined the term in …

June marks the halfway point of the year—making it the perfect time to pause, reflect, and realign your business for a strong finish. Whether you started the year with big goals or are just now looking to regain momentum, a …

Every month, Smart Tan Magazine spotlights an exceptional salon owner whose story deserves to be told. Our Member of the Month feature is a chance to recognize the people behind the businesses—owners who are evolving with the industry, leading strong …

Alongside the introduction of the SmartSun Therapy SST28, Wilbraham Tanning created a new top-tier membership offering clients unlimited access to tanning, spray tanning, and the medical-grade red light device. According to owner Samantha Asselin, the addition of the SST28 was …

All too often, pricing in the tanning industry has been shaped by instinct—what feels competitive, what nearby salons are charging, or what seems reasonable based on experience. That approach may have worked in a simpler model, but it’s becoming less …