If you’re not paying attention to your client demographics, you’re not setting yourself up to maximize success now or in the future.

In many salons, an increased focus on wellness services has brought in older clientele, which is fantastic. But …

By Matt Russell, Smart Tan CEO

In my personal experience, one of the best things about running a business is that it never gets boring. You’re constantly faced with new challenges you have to overcome, and there are always new …

Today’s marketing options can reach customers anywhere and everywhere, but your best customer still usually lives, works, or works out within about a ten-minute drive of your front door. Better equipment and service can draw people across town, but proximity …

By Scott Nichols

Most of my articles have been geared towards upper management and owners, but this month’s article will be for the employees. I want to help you with building yourself up to improve and win in the workforce. …

Recurring memberships are the heartbeat of a strong tanning business, but only if your staff knows how to sell them with purpose and authenticity. But for many front desk staff, membership sales can feel awkward or pushy. That’s why training …

By now you know that Google Ads is a major tool for business success in our digital age. Google Ads allows your business to be found by people looking for your services and is a strong platform for converting those …

By Grant Miller

If you are a salon owner, you need to accept the fact that most staff will never be as motivated and good at selling as you probably are. It’s really not their fault. Most staff members are …

Mediterranean Sun Spa sold roughly 30 SmartSun Therapy memberships before the unit ever reached the salon. Owner Lisa Kappatos launched them at $99 a month this spring, and now she’s already decided that price point needs to move up.

“Right …