When considering a major investment in a red light therapy bed for your business, it’s easy to be drawn in by a sleek, modern design. But while aesthetics matter for the client experience, it’s what’s under the surface that determines …

In any service-based business, consistency is what turns a good concept into a reliable operation. Clients don’t judge your salon based on your best employee—they judge it based on their most recent experience. If that experience varies depending on who’s …

Most people know tanning businesses for their UV and spray tan services, but many aren’t aware that they also offer spa and wellness treatments. Today’s tanning businesses find themselves competing not just with other tanning providers but also with spas, …

By Laura George

How do you select the right new hire when almost every applicant states that they have great customer service skills, are trustworthy, reliable, friendly, and fast learners? You interview them for 10 to 15 minutes; they are …

As the demand for red light therapy devices grows, it becomes essential for tanning businesses to make informed decisions before making a purchase. If you’re going to invest in red light, you want a device that’s going to provide substantial …

Summer doesn’t have to mean slowing down – not for today’s savvy salon. With the right mix of services, smart strategies, and well-structured, high-value memberships, you can turn the so-called off-season into a period of steady traffic and strong revenue.…

For years, the tanning business has evolved by adding services that support the core. Some have expanded the audience. Others have increased visit frequency or helped smooth out seasonality. But very few have changed the structure of the business itself.…