Today, red light therapy is universally accepted both medically and, just as importantly, socially. The medical and scientific community recognizes that these devices provide benefits without any potential adverse effects from overexposure. According to the Cleveland Clinic’s website, one of …

By Dr. Marc Sorenson, Sunlight Institute

Nitric oxide is colorless gas that produced by the stimulation of ultraviolet A (UVA) radiation to the skin. The raw materials for this gas are pre-formed stores of nitrates and nitrites. It is a …

By Grant Miller

I am frequently amazed how difficult some retailers make it for you to give them your money. The “sales prevention” department is, unfortunately, alive and well all across the country. They unintentionally put up all sorts of …

One thing that critics of the indoor tanning industry either don’t understand or refuse to admit is the reality that base tans acquired in a non-burning fashion at a professional tanning facility help to prevent sunburn.

It’s surprising. That is …

A research letter published in the British Journal of Dermatology argues that ultraviolet (UV) radiation is not the main cause of melanoma deaths in the UK—and that current sun-avoidance advice may be doing more harm than good. Authors Dr. Richard …

When Lindsey Timek attended the National Tanning Expo in Nashville last November, she expected to explore the latest tanning equipment for her business, Abbronzatura Tanning in West Pittston, PA. She had her eye on a new LED hybrid unit, but …

As people start to bundle up and think less about their summer glow, early fall can often be a slower season in the tanning business. But with Halloween just around the corner, it’s a prime time to attract new customers …

By Ashley Laabs

Salon owners across the country report word of mouth as their most successful marketing method, but many are doing absolutely nothing to cultivate more of it. When it comes to marketing a business, owners are often so …