For many salons, the holidays represent the second-biggest sales surge of the year, right behind peak tanning season. Gift-buying momentum starts earlier than ever, and salons that prepare their gift card and package strategy now can position themselves to capture …

Sociologist Ray Oldenburg named it in 1989. Home is the first place, work is the second, and the “third place” is everywhere else that matters—the coffee shop, the barbershop, the corner bar—the informal spots where people gather and feel like …

The recipe for the bronzer that started it all just got sweeter. Tan Incorporated’s signature bronzer is now deliciously dark with 100X Bronzing—an exclusive combination of special bronzers for perfect color with an irresistible warm tingle. Brown Sugar continues to …

As a business owner, you’re focused on the big picture. You have so much on your plate that it’s easy to overlook some of the details that can make or break perceptions of your business. So, when it comes to …

Adding wellness equipment isn’t just a matter of buying what’s trendy—it’s about making a smart, strategic investment that will pay off for years to come. Before you commit to a purchase, take the time to evaluate your options with the …

Today, red light therapy is universally accepted both medically and, just as importantly, socially. The medical and scientific community recognizes that these devices provide benefits without any potential adverse effects from overexposure. According to the Cleveland Clinic’s website, one of …

As people start to bundle up and think less about their summer glow, early fall can often be a slower season in the tanning business. But with Halloween just around the corner, it’s a prime time to attract new customers …

A new book by award-winning science writer Rowan Jacobsen argues that decades of sun-avoidance messaging have gotten the risk-benefit equation backwards for most people—and the mainstream is paying attention. “In Defense of Sunlight: The Surprising Science of Sun Exposure” has …