By Crystal Dunford

Just when I thought I had life figured out, I learned how quickly everything can change.

For 17 years, I had a career with the federal government, focusing on benefits, retirement, and planning for the future. My …

Picture a client who has been tanning for fifteen years. She knows what a good session feels like: the warmth, the flush, the faint smell of heat on skin. She knows how her body responds, how long it takes to …

Revisit this Smart Tan Magazine cover feature from July 2024:

As the tanning industry continues to adapt to modern consumer preferences, so too must our approach to attracting new customers.

Today’s young adult consumers represent the future of all tanning …

“An ounce of prevention is worth a pound of cure” — Benjamin Franklin

All eight of the chronic diseases reported to be the most expensive are associated with vitamin D

Key Points

• Vitamin D is associated with all eight of

By Grant Miller

One of the most frustrating issues I have to deal with as a salon owner is the constant need to motivate my staff to sell. After more than 30 years in retail in various industries, not a …

Pickleball, a sport that combines elements of tennis, badminton, and ping-pong, has surged in popularity in recent years, particularly among older adults and fitness enthusiasts looking for a fun and low-impact activity. A recent article from Athletech News reported on …

A Buyer’s Due Diligence Guide

Irradiance, measured in milliwatts per square centimeter (mW/cm²), tells you how much optical energy the device delivers to a given surface area. It is the single most important spec in red light therapy because it …

For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …