As Smart Tan has said for years, as tanning businesses, “We Are Sunshine.” Summer might not be the best time of year for tanning businesses, but it is the perfect time to subtly reinforce that indoor tanning and laying out …

Special guest post by William B. Grant, PhD, a recognized “World Expert” in the top 0.1% of scholars writing about Sunlight over the past 10 years

The evidence supporting the role of moderate sun exposure and vitamin D in supporting …

By Scott Nichols

As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. Our goal today is to look for reasons for customers to walk through your doors during …

The traditional “radius” approach to local marketing is efficient—but it’s not precise. It treats everyone nearby the same, regardless of intent. Geo-targeting and geo-fencing change that by allowing salons to focus on where potential clients actually spend their time, not …

Many experts believe that the deficiency of sun exposure as a result of modern indoor lifestyles is widespread enough to be considered a health epidemic. They call it “mal-illumination.” Put simply by Dr. John Ott, who coined the term in …

June marks the halfway point of the year—making it the perfect time to pause, reflect, and realign your business for a strong finish. Whether you started the year with big goals or are just now looking to regain momentum, a …

Every month, Smart Tan Magazine spotlights an exceptional salon owner whose story deserves to be told. Our Member of the Month feature is a chance to recognize the people behind the businesses—owners who are evolving with the industry, leading strong …