Adding wellness equipment isn’t just a matter of buying what’s trendy—it’s about making a smart, strategic investment that will pay off for years to come. Before you commit to a purchase, take the time to evaluate your options with the …

Today, red light therapy is universally accepted both medically and, just as importantly, socially. The medical and scientific community recognizes that these devices provide benefits without any potential adverse effects from overexposure. According to the Cleveland Clinic’s website, one of …

As people start to bundle up and think less about their summer glow, early fall can often be a slower season in the tanning business. But with Halloween just around the corner, it’s a prime time to attract new customers …

A new book by award-winning science writer Rowan Jacobsen argues that decades of sun-avoidance messaging have gotten the risk-benefit equation backwards for most people—and the mainstream is paying attention. “In Defense of Sunlight: The Surprising Science of Sun Exposure” has …

Revenue growth is often framed as a choice between attracting more customers and raising prices. Pairing modalities creates a third opportunity: increase the number of sessions a guest completes during the same visit.

A guest who is already in your …

From GrassrootsHealth

Knowing the history of how sunlight exposure has been utilized to cure disease and improve health is important for understanding why it is still so essential today

Key Points

• The “Diseases of Darkness” that are associated with vitamin

By Scott Nichols

Employees are your most important assets in the salon you run. Let me clarify: The most important person is the employee who is helping your customers, plain and simple, and there shouldn’t be any argument to that.…

As the market for red light therapy continues to expand, it’s crucial to understand the importance of using devices that adhere to proper manufacturing standards—specifically, those that meet FDA registration requirements. Unfortunately, not all equipment on the market is manufactured …