While many tanning businesses are gravitating toward a more wellness-focused business model, few, if any, have gone all like Baja Beach of Berks County, Pennsylvania. In just the past year, owner Bridget Coe’s seven-figure investment in equipment and services for …

By John R Toston III, Account Manager, Tan-Link

If you own or operate a tanning salon, you understand that most of your revenue comes from 50-65% recurring members. However, what happens when your payments fail when your draft runs, and …

By Grant Miller

One of the most frustrating issues I have to deal with as a salon owner is the constant need to motivate my staff to sell. After more than 30 years in retail in various industries, not a …

Players getting vitamin D from sunbeds was part of the winning strategy of one of the world’s all-time great soccer managers, according to a study conducted by the Harvard School of Business.

“At a successful club like Manchester United, no …

As the tanning industry continues to adapt to modern consumer preferences, so too must our approach to attracting new customers.

In last month’s Smart Tan Magazine, we detailed the notion that today’s young adult consumers represent the future of all …

By Scott Nichols

The hardest thing that I face every day is having the ability to say the word “no”! I struggle with this because if I feel I can help someone, I want to help them. It’s not until …

While much of the overall popularity and reputation of red light is being developed outside of the tanning industry by other types of establishments like medical offices, “med spas” and gyms, tanning businesses are perfectly positioned to take advantage of …

“An ounce of prevention is worth a pound of cure” — Benjamin Franklin

All eight of the chronic diseases reported to be the most expensive are associated with vitamin D

Key Points

• Vitamin D is associated with all eight of