We Are Sunshine

Superstar Sales Team
Part 2: Training and Building Confidence

Tuesday, February 6th, 2024

As explored in the previous installment of this series last month, the recruitment process for a sales position in a tanning business is often centered around assessing potential. It’s rare to encounter a flawless candidate, but identifying individuals who exude …

What’s in a Brand?

Monday, February 5th, 2024

Your indoor tanning business isn’t one size fits all; it’s not a factory. However, unless your customers know why you’re different, they probably think they can put their money down on the counter and get the same tanning experience anywhere. …

Research Suggests Current Guidelines for Sun Exposure are Unhealthy and Unscientific: Outside Magazine

Thursday, February 1st, 2024

Mainstream medicine indeed has it all wrong, the writer concludes after analyzing the types of research on sun and health the tanning industry has been talking about for years, in an article from national publication Outside Magazine.

“As for me, …

Four Ways to Profit with SmartSun Therapy

Wednesday, January 31st, 2024

Results Worth Paying For

Most of us have used, or are currently using, some sort of red light device in our stores. The most common device found in a tanning salon is a low-pressure lamp device that is probably included …

Develop an Intense Mindset to Achieve More Than You Thought Possible

Tuesday, January 30th, 2024

By Scott Nichols

December, 19, 2009, a mother is praising her neighbor and calling him “Superman” after he lifted a car high enough for her daughter to escape after being trapped under it. In 2012, a 22-year old woman found …

Teach Your Clients to Tan Smart

Monday, January 29th, 2024

Your employees have been trained on smart skin typing, but do your clients understand what smart tanning means? You might think it’s unnecessary for them to really get it, as long as your tanning consultants are there to guide them …

Five Things Your Salon Needs to Do in 2024

Friday, January 26th, 2024

As the indoor tanning community continues to evolve and grow professionally, the market’s most successful operations continue to focus on key competencies.

  1. Recommit Your Business to Sunburn Prevention

The science of sun care is coming back to center, as it …

Kim Kardashian: “Of Course I Have a Tanning Bed”

Wednesday, January 24th, 2024

Hopping on a recent TikTok trend, Kim Kardashian posted a video tour of her office, which features a tanning bed and a red light therapy unit. “I’m Kim Kardashian, of course I have a tanning bed…and a red light bed …