We Are Sunshine

Customers First, Money Follows: Six customer service phrases to live by

Monday, February 12th, 2024

By Ashley Laabs

In indoor tanning businesses, bad customer service can quickly overshadow any products or services on the menu. Sometimes, it’s as simple as posture, tone of voice, or using the wrong wording with a client who is on …

Get Over It!

Friday, February 9th, 2024

By Scott Nichols

I just got off the phone and because of the phone call I had, I am going to change the whole topic of this article. I have this pet peeve about people not being able to get …

Access Denied: Salvaging declined EFT transactions

Thursday, February 8th, 2024

People of all walks of life rely on EFT to take care of their expenses, and most salons have acknowledged that by offering discounts for memberships that utilize automatic payments. For salons, this has the added benefits of regulating revenue …

Changing Perceptions with SmartSun Therapy

Wednesday, February 7th, 2024

By Matt Russell, Smart Tan CEO

Steve was a successful tanning salon owner for years and a dear friend. He started his stores when he was single and quickly grew them into a successful and respectable business operation. Over the …

Superstar Sales Team
Part 2: Training and Building Confidence

Tuesday, February 6th, 2024

As explored in the previous installment of this series last month, the recruitment process for a sales position in a tanning business is often centered around assessing potential. It’s rare to encounter a flawless candidate, but identifying individuals who exude …

What’s in a Brand?

Monday, February 5th, 2024

Your indoor tanning business isn’t one size fits all; it’s not a factory. However, unless your customers know why you’re different, they probably think they can put their money down on the counter and get the same tanning experience anywhere. …

Research Suggests Current Guidelines for Sun Exposure are Unhealthy and Unscientific: Outside Magazine

Thursday, February 1st, 2024

Mainstream medicine indeed has it all wrong, the writer concludes after analyzing the types of research on sun and health the tanning industry has been talking about for years, in an article from national publication Outside Magazine.

“As for me, …

Four Ways to Profit with SmartSun Therapy

Wednesday, January 31st, 2024

Results Worth Paying For

Most of us have used, or are currently using, some sort of red light device in our stores. The most common device found in a tanning salon is a low-pressure lamp device that is probably included …