Another in-depth article from writer Rowan Jacobsen — this one published by Reader’s Digest, America’s fourth largest-circulation magazine brand — questions the validity of advising sun avoidance and reiterates evidence showing that UV exposure is vital to overall health.…

By Crystal Rooney, Spray Tan Artists Forum

Years ago, I was shown a video on the psychology of perceived value. They set up a restaurant with simple, undecorated card tables and metal chairs. They brought in a study group to …

Tan Tax Repeal

The American Suntanning Association’s state and federal lobby team have been working overtime on behalf of the industry during the COVID-19 crisis. Significant efforts were made to get the tan tax repeal language put into the first …

TORONTO, Ont (June 21, 2018) – A study of 5,038 women (age 55+) in a pooled cohort of two randomized controlled trials and a prospective cohort has found that women with vitamin D blood levels of ≥150 nmol/L, which is …

By Tara Sanders, Touchable Tans

It’s one of the golden dreams, isn’t it? To be able to promote your business and it not cost you anything?

Well, I’m about to tell you how to do just that! I have a …

By Grant Miller, salon owner and consultant

Like most salon owners, I have a love/hate relationship with our business! When the busy season finally hits, it’s great to know that there is still life in this industry. But just about …

By Scott Nichols, salon GM and consultant

Covid-19 has been devastating on our industry to say the least. I don’t know if there is a worse time or not for this to happen, but I can say losing more than …

By Brandon Cardinal, Norvell

As salons across the country see a steady increase with their spray tanning clients, we continue to pose the question, “How do we continue to grow our sunless business?” It’s a valid question and one that …