By Ivy Potter, Image Sun Tanning Centers of NW Indiana

Could you be missing an opportunity to add to your bottom line? The thriving health and fitness industry has carved a niche for sunless success. Bodybuilding and Fitness Competitions are …

Owning a small business usually means you’re operating on a smaller budget when it comes to your marketing and promotion. Unfortunately, some small business owners experiencing a rough patch or low sales tend to cut marketing and promotion to save …

People who use sunbeds have the highest vitamin D levels of any group in Canada, according to a study by Dr. Gerry Schwalfenberg, an Edmonton physician who has written several papers on vitamin D.

According to Schwalfenberg’s paper, regular sunbed …

In a SmartTan.com poll, just under 50 percent of salons said they check their customer metrics, such as per person average, on a daily basis.

Forty-nine percent answered every day, 18 percent said they check their metrics weekly, 18 percent …

In Part 1 of this series in the April edition of Smart Tan Magazine, we discussed boosting retail revenue by focusing intently on selling more skin care, bath and beauty and specialty tanning products. Those categories are comprised of a …

By Ivy Potter, Image Sun of Northwest Indiana

Employees are the front line of your business; having good employees is as important as having working equipment. Use these tips to find the right employees and get the most out of …

By Scott Nichols

If you have an EFT-based business, this time of the year is vital that you pay attention to what is happening. Most salons do great enrolling their customers with specials, promotions and sales, but when it comes …

A European study showed that three non-burning sunbed sessions weekly was more effective at raising vitamin D blood levels than 1,000 IU of daily vitamin D pills.

Published in the European Society for Photobiology’s journal, Dr. Fran de Gruijl was …