Any salon owner will tell you that the staff you hire can make or break your business, yet so many tanning businesses fail to implement a thorough hiring process. It requires a tremendous level of responsibility and trustworthiness to put …

If you think running a 24-hour salon where clients serve themselves after hours sounds like the easy way out for an owner, Allison Baker is all the proof you need to foil that misconception.

In truth, for the 24-hour model …

By Ivy Potter, Image Sun Tanning of Northwest Indiana

The most prominent step to preparing for a spray tan is exfoliation. It seems like everyone knows that not exfoliating before a spray tan is disadvantageous. Less known is that over …

If you’ve ever been in a leadership position, you know that it can bring on a mini-identity crisis. You have an obligation to uphold policies and improve productivity, which leads so many business owners to take on an arbitrary role …

Truth is, consumer desire to spray tan is going to continue to grow, with or without you. Whether or not you become a primary spray tan source and take advantage of the financial windfall is up to you.

Many tanning …

By Ashley Laabs

At any given moment, you could get a phone call, a text, a voicemail, an email, a Facebook message, a tweet, or you could be tagged on any number of social media groups. And in our fast-paced, …

By Grant Miller, salon consultant

Most people have very short memories about almost everything. Many salon owners also suffer from this as well. They either forget or they lack the motivation to seek out and discover what was successful in …

By Marc Sorenson, EdD, Sunlight Institute

Almost no one realizes the dramatic improvement that sun exposure can make on athletic performance. I helped Dr. John Cannell obtain translations of many esoteric and decades-old studies that had been forgotten, probably due …