The hardest part of making a sale is getting the person to walk through the door of your tanning business in the first place.

So, why does it seem that most tanning professionals are overwhelmingly obsessed with bringing in new …

By Brandon Cardinal, Norvell Sunless

It’s that time of year again: busy season! New clients will mean old symptoms that need a fresh perspective. Reoccurring issues with results and skin never disappear, and remember, are not your fault, unless of …

By Alyssa Hilliard, Sunless Inc.

Research shows that there is a reluctance to spray tanning because of the urban legends we’ve all heard of: “I don’t want to turn orange,” “I’m afraid I’ll turn into Ross!” What if I’m all …

Shelly DeJaynes LaPlant had never tanned in her life. Saddled with fair Type II skin growing up in sunny Colorado, she couldn’t go outside in the summer without breaking out in a rash or getting sunburn.

Her transformation story is …

By Jenny Backman, Carolina Tan Factory

One of the most important things that I strive to accomplish within my salons is being active. Let me explain what I mean by that. I believe in the old saying, “What isn’t growing …

Coupon campaigns can be a great asset to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, that …

By Dr. John Cannell, Vitamin D Council

Where did the Vitamin D Council get its recommendation that adults take 5,000 IU/day of vitamin D3 for the rest of their life? The Institute of Medicine’s Food and Nutrition Board say 600 …

ASA will post a different message to send to your representative every two weeks for you to copy and paste into an email to your US representative. There will also be a link that will direct you to your representatives …