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Many Salons Lack Loyalty Programs: Poll

Friday, January 26th, 2018

In a SmartTan.com poll, nearly two-thirds of indoor tanning business said they do not have a customer loyalty or rewards program.

They may be something that takes a back seat to more pressing matters for many salon owners, but it’s …

Paper Reiterates UV’s Link to ‘Overall Good Health’

Thursday, January 25th, 2018

The cardiovascular impact of sunlight — reducing blood pressure by triggering the release of nitric oxide from the skin — outweighs any potential risk factors of exposure, researcher Dr. Richard Weller wrote in a 2016 paper published in the journal …

Generational Marketing: Maybe we’re not so different after all

Wednesday, January 24th, 2018

By Kizer and Bender

Here’s a headline for you: We’re beginning to think that maybe we are all not that different, and where we are different is technology based – the technology that was available to you when you were …

6 Things You Wish Your Customers Knew

Tuesday, January 23rd, 2018

By Ashley Laabs

Through the course of working in a retail environment, you’ll invariably come across difficult clients. But if they only knew what you did, the world would just be a better place for it! Here are some of …

Four Steps to a Successful 2018

Monday, January 22nd, 2018

By Grant Miller, salon consultant

For most salon owners I either consulted with or talked to last year, 2017 seemed to be a pretty good year overall. Owners are reporting increased numbers of new members, tanning sessions and revenues. It …

What’s in a Brand?

Friday, January 19th, 2018

Your indoor tanning business isn’t one size fits all; it’s not a factory. However, unless your customers know why you’re different, they probably think they can put their money down on the counter and get the same tanning experience anywhere. …

Tanning Salon Gives Warm Reception to Cold Weather: Newspaper

Thursday, January 18th, 2018

A recent article from a Massachusetts newspaper showcases the type of positive media attention that can be garnered from your local outlets. The Lowell Sun reported on the pleasant experience that local salons provide, particularly in the midst of winter …

Can Sunlight Influence Fertility and Sexual Behavior?

Wednesday, January 17th, 2018

By Dr. Marc Sorenson, Sunlight Institute

Now that I have your undivided attention, let’s look at the evidence:

Sperm quality and number is superior in men with high vitamin D levels compared with men who are deficient,[i] and other …

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