GQ Magazine provided the world with a fascinating glimpse into the life of a celebrity spray tan artist as part of its “Raise Your Game” series on successful professionals from various walks of life.

Dante Fitzpatrick of Beach Bum Tanning …

Get outside and get your vitamin D the natural way, New York University Nutrition Professor Marion Nestle advised NPR listeners, also explaining that obtaining vitamin D through supplementation can be confusing and risky.

“It’s much better to go out in …

Of course free is better for the customer, but it may also make for a more effective promotion in the long-run than a discount, according to research.

A study in the Journal of Consumer Research found that offering a discount …

While some might try to convince you otherwise, we all know that humans naturally need, crave, and relish sun exposure. Case in point: It took more than 100 years to accomplish, but one Norwegian town in 2013 completed its mission …

In a SmartTan.com poll last year, more than half of respondents said they do not have a New Year’s Resolution for their indoor tanning business.

There’s a good chance you might not have even thought of a resolution as something …

By Dr. Marc Sorenson, Sunlight Institute

A press release from the Vitamin D Society of Canada discusses the need for vitamin D in the winter, in order to reduce the risk and intensity of seasonal affective disorder, or SAD. SAD …

Your employees have been trained on smart skin typing, but do your clients understand what smart tanning means? You might think it’s unnecessary for them to really get it, as long as your tanning consultants are there to guide them …

As the indoor tanning community continues to evolve and grow professionally, the market’s most successful operations continue to focus on key competencies.

Joe Levy, International Smart Tan Network’s senior vice president and lead author developer of Smart Tan’s salon certification …