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Generational Marketing: Maybe we’re not so different after all

Thursday, January 26th, 2017

By Kizer and Bender

Here’s a headline for you: We’re beginning to think that maybe we are all not that different, and where we are different is technology based – the technology that was available to you when you were …

6 Things You Wish Your Customers Knew

Wednesday, January 25th, 2017

By Ashley Laabs

Through the course of working in a retail environment, you’ll invariably come across difficult clients. But if they only knew what you did, the world would just be a better place for it! Here are some of …

Three Ways to Hack Your Productivity

Tuesday, January 24th, 2017

By Ashley Laabs

There’s a lot of great advice in the world, and most business owners would probably take it if they just had time in their day. Distractions and interruptions happen until, suddenly, another day has passed by without …

Bodies Crave Vitamin D: Chicago Tribune Article

Monday, January 23rd, 2017

Sunscreen use and indoor lifestyles have led to widespread need for more vitamin D, several experts agree in a recent article in the Chicago Tribune.

“We stay inside in the North to keep warm, or in the air-conditioning in …

Investing With Elbow Grease

Thursday, January 19th, 2017

By Ashley Laabs

When Jill and Matt Rauh opened the doors to their new business for the first time, it wasn’t exactly what they had imagined. The previous owner had reassured them that her manager essentially ran the place, and …

What’s in a Brand?

Wednesday, January 18th, 2017

Your indoor tanning business isn’t one size fits all; it’s not a factory. However, unless your customers know why you’re different, they probably think they can put their money down on the counter and get the same tanning experience anywhere. …

Put Your Employees on a Pedestal with the Right Training Platform

Tuesday, January 17th, 2017

By Megan Knoll, Seidman College of Business, Grand Valley State University

When it comes to training your employees, is it really best to just have them learn as they go? Statistics and commentary on the subject show that many employees …

Sell to Your Client’s Inner “Me”

Monday, January 16th, 2017

By Brandon Cardinal, Norvell Sunless

Are you ever confused as to what it is you do at your salon when it comes to spray tanning, sunless tanning and or self-tanning. It is our job as an industry to define what …

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