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Build a Winning Team for Your Salon

Friday, February 10th, 2017

You can have the best location, the best equipment, marketing and product selection, but your indoor tanning business will still only be as good as the team that runs it.

The key word here is “team.” If your employees are …

Customers First, Money Follows: Six customer service phrases to live by

Wednesday, February 8th, 2017

By Ashley Laabs

In indoor tanning businesses, bad customer service can quickly overshadow any products or services on the menu. Sometimes, it’s as simple as posture, tone of voice, or using the wrong wording with a client who is on …

Sunbeds Efficient at Vitamin D Production

Tuesday, February 7th, 2017

Tanning beds may be even more effective as a vitamin D producer than was previously believed. That’s the consensus of research published by Dr. Michael Holick’s group at Boston University. Holick’s group studied 15 people aged 20-53, tracking their vitamin …

A New Era: Industry leaders expect progress under Trump administration

Monday, February 6th, 2017

When Congress passed legislation to repeal the Tan Tax last January as part of a larger bill package, it was a momentous step in the right direction for indoor tanning. Thousands of hours of Capitol Hill meetings by the American …

What Does a $4 Million Super Bowl Ad Have To Do With Salon Marketing?

Friday, February 3rd, 2017

By Grant Miller, Salon Consultant

Over 111 million people watched the Super Bowl in 2014, making it the most watched television program in history. With that much viewership, FOX was charging $4 million for a 30-second spot. A normal, rational …

Win a Free Automated Spray Booth from Sunless, Inc.

Wednesday, February 1st, 2017

Sunless tanning continues to grow at 10+% annually. Sunless, Inc. is offering tanning businesses the opportunity to win their choice of a VersaSpa PRO or Mystic Tan Kyss automated Spray Booth. Just complete the form here by Feb. 28 to

You Rang? A guide to responding professionally to client inquiries

Wednesday, February 1st, 2017

By Ashley Laabs

At any given moment, you could get a phone call, a text, a voicemail, an email, a Facebook message, a tweet, or you could be tagged on any number of social media groups. And in our fast-paced, …

Many Salons Lack Loyalty Programs: Poll

Tuesday, January 31st, 2017

In a SmartTan.com poll, nearly two-thirds of indoor tanning business said they do not have a customer loyalty or rewards program.

They may be something that takes a back seat to more pressing matters for many salon owners, but it’s …

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