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Love Tanning, Love Your Clients

Thursday, January 5th, 2017

Get your salon in the spirit of the season with I Love Tanning products that help you show your clients your appreciation for your occupation and for them.

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In honor of Valentine’s Day coming up soon, this month only you …

How to Turn Facebook ‘Likes’ Into Money

Wednesday, January 4th, 2017

By Grant Miller, salon consultant

Social media has been without question one of the most popular methods to promote and market your tanning business. Facebook is still the largest and most popular social media site for business purposes. Like all …

Vitamin D from Sun is Better: Nutrition Professor

Tuesday, January 3rd, 2017

Get outside and get your vitamin D the natural way, New York University Nutrition Professor Marion Nestle advised NPR listeners, also explaining that obtaining vitamin D through supplementation can be confusing and risky.

“It’s much better to go out in …

Is Free Better than a Discount?

Tuesday, January 3rd, 2017

Of course free is better for the customer, but it may also make for a more effective promotion in the long-run than a discount, according to research.

A study in the Journal of Consumer Research found that offering a discount …

Teach Your Clients to Tan Smart

Friday, December 30th, 2016

Your employees have been trained on smart skin typing, but do your clients understand what smart tanning means? You might think it’s unnecessary for them to really get it, as long as your tanning consultants are there to guide them …

How a Dead Italian Economist Can Create New Wealth For Your Business

Wednesday, December 28th, 2016

By Grant Miller, Salon consultant

I’m sure that you’ve heard of the 80/20 rule. The concept was invented by Vilfredo Pareto who was a 19th century Italian engineer, economist, and philosopher. The 80/20 rule is named after him and is …

Sun-Starved Town Installed Giant Mirrors for a Brighter Winter

Monday, December 26th, 2016

While some might try to convince you otherwise, we all know that humans naturally need, crave, and relish sun exposure. Case in point: It took more than 100 years to accomplish, but one Norwegian town in 2013 completed its mission …

Sunburn Prevention: The Golden Rule of Smart Tanning

Friday, December 23rd, 2016

Everything we do as indoor tanning professionals is based upon the underlying premise of sunburn prevention.

It’s a big part of the reason why all operators are trained in UV science, why we skin-type our clients, gradually acclimate them to …

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