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Midas Touch Free Tan Weekend Strikes Gold Again

Tuesday, June 9th, 2015

Everybody loves a birthday party with lots of presents, and every year The Midas Touch Golden Tans in Emporia, Kans., celebrates its birthday with a Free Tan Weekend. Instead of getting all the birthday presents, The Midas Touch gives the …

20 Years of Smart Tan Conventions

Monday, June 8th, 2015

Twenty years ago this month, I started the process of hosting Smart Tan conventions — not because the indoor tanning community needed a trade show, but because the still-young salon market was under attack and needed a shot in the …

Study Links Low Vitamin D to Low Testosterone Levels

Friday, June 5th, 2015

Healthy middle-aged men with low vitamin D levels also suffer from low testosterone levels, new research presented at the American Urological Association 2014 Annual Meeting found.

Sixty-eight percent of data samples from the World Trade Center CHEST program had insufficient …

Base Tans Work: Sunlight Research Forum

Thursday, June 4th, 2015

The Sunlight Research Forum – a non-profit organization promoting the benefits of regular, moderate sun exposure based in The Netherlands – issued a press statement back in 2011 urging the public to understand the value of building a base tan …

Don’t Manage, Lead: Mini Trainings Build Soft Skills Salons Need

Wednesday, June 3rd, 2015

Even if someone possesses natural leadership traits, there are a number of skills they need to develop to effectively operate a business and maximize the potential of their subordinates. You know training on salon procedures and tanning protocol is a …

The Price is Right

Tuesday, June 2nd, 2015

Check out the video “How to Price Your Product or Service” on Inc.com for advice on formulating and manipulating your pricing structure to maximize profitability. Here are three aspects to consider, from Scott Gerber of the Young Entrepreneur Council.

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Did Mozart Die from Lack of Sun?

Monday, June 1st, 2015

Judging by a recent report from the UK’s Daily Mail, a sunbed would have come in handy for Wolfgang Amadeus Mozart, the famous classical era composer who reportedly often worked at night and slept during the day.

“Mozart died …

Teach Your Clients to Tan Smart

Friday, May 29th, 2015

Your employees have been trained on smart skin typing, but do your clients understand what smart tanning means? You might think it’s unnecessary for them to really get it, as long as your tanning consultants are there to guide them …

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