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Magazine Reports on Call to Raise Vitamin D RDA

Wednesday, April 15th, 2015

Travel, fitness and health magazine Men’s Journal is one of many publications covering the recent calls by vitamin D experts for the Institute of Medicine to raise the Recommended Daily Allowance for vitamin D by more than 10 times its …

Most Salons Attend Industry Events: Poll

Tuesday, April 14th, 2015

More than six out of 10 professional tanning business had owners or employees attend an industry conference in the past year, according to a SmartTan.com survey — another sign that the indoor tanning community continues to professionalize.

The SmartTan.com survey …

Partners in Principle

Monday, April 13th, 2015

For years, Roger Yelvington worked diligently as a small business banker. With a few mouse clicks and questions, he patiently helped eager entrepreneurs tackle their defining financial moments. Roger knew that someday soon he’s be sitting on the other side …

Designer Skin Sponsors Her Campus “Taste of Spring Break”

Friday, April 10th, 2015

On Tuesday, March 17th, the Her Campus University of Illinois chapter hosted its first ever “Taste of Spring Break” event at the Orange Leaf in the heart of the college town, Champaign. Students taking a break from their …

Millennial Magnetism: Practical marketing tips for an elusive generation

Thursday, April 9th, 2015

Most salon owners and employees are not marketers by trade, yet they bear one of the business’s most important responsibilities: To find, appeal to and retain customers with little more than words and pictures. Consistently, marketing is mentioned among the …

Palm Beach Tan Celebrates 25th Anniversary

Wednesday, April 8th, 2015

DALLAS, April 6, 2015 /PRNewswire/ — Palm Beach Tan, the nation’s largest indoor tanning company, is celebrating its 25th anniversary this year. The Dallas-based brand has revolutionized the industry through innovative technology, a continued focus on the education of its …

Show Your Customers You Care About Their Skin

Tuesday, April 7th, 2015

Identifying Skin Type I clients — who cannot UV tan without burning — and giving them alternatives while teaching them sunburn prevention is a cornerstone of professional tanning in North America today. Teaching clients with Skin Type II patience while …

Building Adaptability: Create the best competitive advantage

Monday, April 6th, 2015

For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …

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