Introducing a new high-end tanning unit or spa and wellness service creates one of your best opportunities to attract new customers and re-engage existing ones. When you make a significant investment, you’ll want to take the proper steps to ensure …

Today’s consumer is more informed than ever, but also more skeptical. Before they book a service, buy a product, or even follow your Instagram, they want proof. Not from you, but from other people. That’s why social proof is one …

By Scott Nichols

I want to lay out a 5-point plan to help you grow your business to the next level. I understand this is easier said than done, but my hope is within 60 to 90 days of implementing …

For twenty years, local search worked on a simple bargain: show up on page one, get the click, win the customer. That bargain is quietly dissolving. Google’s AI Overviews now sit above the ads and the map pack on most …

If you’ve invested in SmartSun Therapy’s full-body, medical-grade red light equipment, you’ve already made the right call—this is technology capable of becoming a true keystone service, not an add-on. But great equipment only gets you halfway there. What turns it …

KBL R11 Air from Tanning Supplies Unlimited

Looking at the R11 Air, it’s exactly what you’d expect from KBL. The company has long led the way in merging performance, comfort, and forward-thinking design. The R11 is no different—except it isn’t …

Becoming a manager is certainly something to be proud of — you have risen through the ranks of employees to an important position. However, with achievement comes challenge, and managing a team certainly has many challenges.

The key to excelling …

As a business owner, you may often feel like you have to do it all. And, for a while, maybe you did. But just because you can doesn’t mean you should. The more capable, knowledgeable people you have around you, …