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Lessons to Learn from March Madness

Tuesday, March 26th, 2013

For college hoops fans, it’s the most wonderful time of the year but for businesses, maybe not so much. Global outplacement firm Challenger, Gray & Christmas, Inc. estimates that $134 million in wages are wasted during just the first two …

Why All Effective Marketing is Math

Tuesday, March 26th, 2013

By Grant Miller, Salon Consultant

I never thought in my wildest dreams that I would ever be teaching anyone about math of any kind. It was one of my worst subjects in school. If the world depended on me to …

Not Your Grandfather’s Vitamin D

Monday, March 25th, 2013

“The levels of vitamin D commonly being used today barely reproduce what our grandparents got from their greater time outdoors. And even that is well below what would have been the vitamin D intake of early humans living in East …

Inspired Ideas:
Laurie Retzlaff, Norvell

Friday, March 22nd, 2013

With 13 years in the tanning industry and 10 as a Norvell Sunless trainer, Laurie Retzlaff is something of a smarty-pants when it comes to sunless. As a sales manager for Stay Tan North, her passion is helping people start …

Don’t Apologize for Raising Prices

Thursday, March 21st, 2013

Forget being the lowest cost provider in your area, just make sure you’re the highest-value provider, Entrepreneur.com contributor Grant Cardone explains in his article “How to Raise Your Prices Without Playing the Blame Game.”

Just because your competitors want to …

Tanning a Natural Process: Derm

Thursday, March 21st, 2013

“The dogma, now fossilized in print, is that any tan is a sign of skin damage. Tell that to Darwin. Pigmented melanocytes in the skin are a system that protects it from excessive UV, which evolved long before the advent …

Pushing the Limits: JWOWW’s thoughts on her collection with Australian Gold

Wednesday, March 20th, 2013

Two years after her original black bronzer ignited blockbuster sales in salons across the nation, Jenni “JWOWW” Farley still reigns as tanning royalty. Her partnership with Australian Gold introduced the first celebrity-created products in the industry, and with a line …

Evaluating Your Market Strategy

Tuesday, March 19th, 2013

Improve the focus of your market strategy and in turn increase sales with tips from the Inc.com article “How to Evaluate a Market Strategy.” According to Inc. contributor Geoffrey James, there are seven characteristics of market strategies that actually improve …

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