The key for any successful business is to be able to anticipate the needs of customers and exceed their expectations, according to the article “Get Inside Your Customers’ Heads: 3 Ways,” from Inc.com. Exceptional businesses differentiate themselves by taking the …

In our current market, you would be hard pressed to find a successful salon without some form of sunless tanning on the menu. That’s because sunless is a no-brainer.

For years, we’ve made the case that if an indoor tanning …

Dermatology lobbying groups completely contradicted themselves in 2011-2012, lobbying for their own use of sunbeds for the treatment of cosmetic skin conditions while lobbying against lower-dosage sunbeds used in professional tanning salons. Smart Tan’s Joe Levy unravels this story with …

We unveiled the newest “We Are Sunshine” video campaign last October at Smart Tan Downtown — three high-end videos delivering powerful messages to promote the professional tanning community’s smart message. Now, high quality versions of these videos are available for …

A recent article from Inc.com, “5 Ways Small Retailers Can Compete (& Win),” describes strategies for small businesses to even the playing field with the big guys. And while this advice is geared toward small retailers, the recommendations certainly hold …

A small study presented at the Endocrine Society’s 94th Annual Meeting in Houston is adding thought to the case that vitamin D deficiency is linked to depression.

Delaware endocrinologist Dr. Sonai Pathak presented the case of three women whose vitamin …

Dermatology leaders continue to publicly state that there is no research connecting sunbeds with higher vitamin D levels — an assertion on par with inexplicable statements made by The Flat Earth Society.

“I have found no evidence-based scientific studies …

Indoor tanning businesses probably know more about scent marketing than most, but according to a recent article from Inc.com, its value for retailers goes far beyond selling products based on the way they smell. Research presented in the article, “Let …