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We Are Sunshine

How to Increase Word-of-Mouth Marketing

Monday, October 9th, 2023

By Ashley Laabs

Salon owners across the country report word of mouth as their most successful marketing method, but many are doing absolutely nothing to cultivate more of it. When it comes to marketing a business, owners are often so …

How Sunshine has Helped Us Heal throughout History

Friday, October 6th, 2023

Knowing the history of how sunlight exposure has been utilized to cure disease and improve health is important for understanding why it is still so essential today

Key Points

  • The “Diseases of Darkness” that are associated with vitamin D deficiency,

Paying Attention to Staff Pays Off

Thursday, October 5th, 2023

By Scott Nichols

Employees are your most important assets in the salon you run. Let me clarify: The most important person is the employee who is helping your customers, plain and simple, and there shouldn’t be any argument to that.…

Three Key Characteristics of Successful Employees

Thursday, October 5th, 2023

By Scott Nichols

Most of my articles have been geared towards upper management and owners, but this month’s article will be for the employees. I want to help you with building yourself up to improve and win in the workforce. …

The Vision: Tanning businesses dominate the light therapy market of the future

Wednesday, October 4th, 2023

The ability to adapt and evolve is a prerequisite for success for any tanning business, but the most successful operators are those who can seemingly envision the future and lead the entire industry in a new direction. In many cases, …

Support Breast Cancer PREVENTION this Month with Research!

Monday, October 2nd, 2023

October is Breast Cancer Awareness Month – Bring awareness to breast cancer PREVENTION all month long by participating in and sharing the research!

Key Points

  • Vitamin D plays an important role in breast cancer prevention; an estimated 75% of breast

The Four Secrets of Tanning Salon Success

Monday, October 2nd, 2023

By Grant Miller

These four “secrets” may seem obvious at first, but you’ll want to look closely at your business and see how you can improve each one to maximize your salon revenues.

#1 – The Extreme Power Of EFT

Crafting Search Ads that Drive Clicks and Sales

Friday, September 29th, 2023

By now you know that Google Ads is a major tool for business success in our digital age. Google Ads allows your business to be found by people looking for your services and is a strong platform for converting those …

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