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We Are Sunshine

Creating a Professional Wellness Therapy Environment

Wednesday, February 5th, 2025

By Matt Russell, Smart Tan CEO

This summer, I met with a salon group that has been using SmartSun Therapy medical grade red light beds in their stores for two years. The purpose of the meeting was to discuss what …

The AI Advantage: Enhance efficiency and elevate professionalism with the growing power of artificial intelligence

Tuesday, February 4th, 2025

Artificial Intelligence (AI) is no longer a futuristic concept reserved for tech giants and innovative startups—it’s becoming an essential tool for small business owners across various industries. For tanning business owners, AI offers a wealth of opportunities to streamline operations,

Building a Superstar Sales Team
Part 1: Talent Acquisition

Monday, February 3rd, 2025

Want to increase your sales this busy season? Sure you do — but how? You could bring in new equipment, create new packages and promotions, or explore new marketing methods. Or you can enhance your potential to produce more revenue …

What’s in a Brand?

Friday, January 31st, 2025

Your indoor tanning business isn’t one size fits all; it’s not a factory. However, unless your customers know why you’re different, they probably think they can put their money down on the counter and get the same tanning experience anywhere. …

The Tan as a Symbol of Wellbeing: RFK Jr.’s Senate Confirmation and the Enduring Appeal of a Bronze Glow

Thursday, January 30th, 2025

At his Senate confirmation hearing for Secretary of Health and Human Services, Robert F. Kennedy Jr. appeared as the embodiment of American health—fit, charismatic, and, most notably, deeply tanned, as reported by The Washington Post. While his political stances …

Research Suggests Current Guidelines for Sun Exposure are Unhealthy and Unscientific: Outside Magazine

Thursday, January 30th, 2025

Mainstream medicine indeed has it all wrong, the writer concludes after analyzing the types of research on sun and health the tanning industry has been talking about for years, in an article from national publication Outside Magazine.

“As for me, …

Vitamin D and Athletic Performance: Key findings from a study of elite German athletes

Wednesday, January 29th, 2025

A recent study published in European Journal of Applied Physiology highlights a significant prevalence of vitamin D insufficiency among German elite athletes. The research, led by Sebastian Hacker and colleagues, analyzed the vitamin D status of 474 athletes across ten …

SmartSun Therapy: Your Gateway to Growth

Wednesday, January 29th, 2025

As more tanning businesses transition to a spa and wellness-focused model, finding the right service to bridge the gap between beauty and holistic wellbeing is critical. The SmartSun Therapy SST28 is the perfect introduction into this growing space, offering unmatched …

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