The leader of the world’s most prolific Vitamin D advocacy group told Canadian network television that purveyors of an all-out ‘Sun Scare’ message need to back off on telling people to avoid any and all UV exposure because their message …

California-based indoor tanning retailer Hollywood Tans this week announced three new “tan-bassadors” who will act as spokespersons for the Hollywood Tans brand — celebrities the company says represent the diverse range of clients who tan at Hollywood Tans salons nationwide.…

TORONTO (Canada Newswire) — At a time when more and more evidence is pointing to a direct link between increased vitamin D levels and a reduction in breast cancer, a new study announced today by GrassrootsHealth is seeking to find …

A popular natural lifestyle blogger has ridiculed California’s recent legislative ban of indoor tanning for those under 18 years of age, asking, “What’s next, shutting down the beaches on sunny days?”

John Durant, whose “Hunter-Gatherer” blog promotes common sense lifestyle …

The health benefits of carefully increased UV exposure — from the sun or from sunbeds — outweigh the disputed and often-oversimplified risks of permanent skin damage, according to an Oslo University study published in the journal Public Health Nutrition this …

Vitamin D’s suspected role in preventing the development of childhood autism is being met head-on by California’s Vitamin D Council, which this week opened a free clinic to treat vitamin D deficiency in children with autism.

“Studies show that many …

National media outlets MSN.com and Yahoo! News led a list of media organizations in attendance at this year’s Smart Tan Downtown convention in Nashville Oct. 14-16, each producing coverage driven largely by celebrity appearances at the event.

Appearances from several …

The average price-per-session for UV tanning increased in 2011 in 39 percent of tanning businesses, according to the results of a SmartTan.com poll conducted in October.

According to the poll, 39 percent increased their price-per-session average in 2011 over 2010, …