The health benefits of carefully increased UV exposure — from the sun or from sunbeds — outweigh the disputed and often-oversimplified risks of permanent skin damage, according to an Oslo University study published in the journal Public Health Nutrition.

The …

Tanning businesses are approaching advertising differently in 2012 — with about one-third increasing budgets, one-third decreasing budgets and one-third keeping ad spending at 2011 levels, a SmartTan.com poll conducted in February suggests.

According to the poll, 29 percent will increase …

“Vitamin D may represent the single most cost-effective medical intervention we have today.” — Minneapolis internist Dr. Greg Plotnikoff, as quoted in the Minneapolis Star-Tribune. Plotnikoff is the author of a study suggesting that employers could save $112 to $370 …

A number of dermatology industry lobbying groups are ramping up public health campaigns this spring arguing that sunbeds are an “inefficient” source of vitamin D production because they emit mainly UVA — a statement so inaccurate that it appears to …

Finding, hiring and optimizing your salon’s staff is the cover story in Smart Tan Magazine’s February issue — which is available both in print and as an e-magazine on SmartTan.com.

How do leading salons hire and staff their stores? Heather …

Western Australian researchers have determined that children born to vitamin D deficient mothers are twice as likely to have severe language problems — a startling finding in light of surprisingly high vitamin D deficiency in Australia.

The study, published in …

It’s that time of year again! According to StateNews.com, college students have begun their pre-spring break regimens at their local tanning salons as a way to avoid burning while visiting their favorite sunny destinations.

“It’s relaxing and warm,” Andrew Izzo, …

Nearly 4 out of 10 indoor tanning businesses say their average client visits their stores more often than they did two years ago, according to a SmartTan.com poll conducted in February.

About the same number say just the opposite — …