Hollywood Tans today announced that its fourth annual Season Premiere Day will be Saturday, March 10. To mark the start of the indoor tanning season, participating Hollywood Tans salons throughout the United States will provide free indoor tanning all day …

The health benefits of carefully increased UV exposure — from the sun or from sunbeds — outweigh the disputed and often-oversimplified risks of permanent skin damage, according to an Oslo University study published in the journal Public Health Nutrition.

The …

Tanning businesses are approaching advertising differently in 2012 — with about one-third increasing budgets, one-third decreasing budgets and one-third keeping ad spending at 2011 levels, a SmartTan.com poll conducted in February suggests.

According to the poll, 29 percent will increase …

“Vitamin D may represent the single most cost-effective medical intervention we have today.” — Minneapolis internist Dr. Greg Plotnikoff, as quoted in the Minneapolis Star-Tribune. Plotnikoff is the author of a study suggesting that employers could save $112 to $370 …

A number of dermatology industry lobbying groups are ramping up public health campaigns this spring arguing that sunbeds are an “inefficient” source of vitamin D production because they emit mainly UVA — a statement so inaccurate that it appears to …

Finding, hiring and optimizing your salon’s staff is the cover story in Smart Tan Magazine’s February issue — which is available both in print and as an e-magazine on SmartTan.com.

How do leading salons hire and staff their stores? Heather …

Western Australian researchers have determined that children born to vitamin D deficient mothers are twice as likely to have severe language problems — a startling finding in light of surprisingly high vitamin D deficiency in Australia.

The study, published in …

It’s that time of year again! According to StateNews.com, college students have begun their pre-spring break regimens at their local tanning salons as a way to avoid burning while visiting their favorite sunny destinations.

“It’s relaxing and warm,” Andrew Izzo, …