Hospitalized pneumonia patients with severe vitamin D deficiency were more than 12 times more likely to die from pneumonia while hospitalized than those who have average levels of ‘The Sunshine Vitamin’ according to research published recently in the peer-reviewed medical …

Seven out of 10 indoor tanning businesses say spray tanning has become a bigger part of their business in 2011, according to a SmartTan.com poll conducted in the first week of November.

According to the poll, only 7 percent say …

An online medical lab site is promoting research connecting optimal vitamin D blood levels with lower risk of flu in the winter — another endorsement of vitamin D.

“Flu season is just about upon the U.S., and this means that …

The leader of the world’s most prolific Vitamin D advocacy group told Canadian network television that purveyors of an all-out ‘Sun Scare’ message need to back off on telling people to avoid any and all UV exposure because their message …

California-based indoor tanning retailer Hollywood Tans this week announced three new “tan-bassadors” who will act as spokespersons for the Hollywood Tans brand — celebrities the company says represent the diverse range of clients who tan at Hollywood Tans salons nationwide.…

TORONTO (Canada Newswire) — At a time when more and more evidence is pointing to a direct link between increased vitamin D levels and a reduction in breast cancer, a new study announced today by GrassrootsHealth is seeking to find …

A popular natural lifestyle blogger has ridiculed California’s recent legislative ban of indoor tanning for those under 18 years of age, asking, “What’s next, shutting down the beaches on sunny days?”

John Durant, whose “Hunter-Gatherer” blog promotes common sense lifestyle …

The health benefits of carefully increased UV exposure — from the sun or from sunbeds — outweigh the disputed and often-oversimplified risks of permanent skin damage, according to an Oslo University study published in the journal Public Health Nutrition this …