Supre Tan has announced an exciting mid-season launch and it’s outside of the ordinary product release realm; it’s the trinity of Supre’s Luxx line: the Luxx Emerald Limited Edition Maximizer, Luxx Diamond Limited Edition 30X Bronzer and Luxx Black Limited …

By Kirstin Genthner

She strolls through the carnival, a stick of cotton candy in one hand and a pink teddy bear tucked under her arm. A scruffy man calls to her from a booth as she saunters past, and she …

By Rich Kizer & Georganne Bender

So, where do you stand with social media? Usually it’s one of two places: you’re either all over it, or you just don’t know where to begin. Knowing where to begin can be a …

A Colorado woman whose infant daughter’s severe vitamin D deficiency led to a shattered spine and multiple other fractures had her daughter taken away from her by authorities who mistook the child’s injuries as child abuse. The unbelievable story is …

Findings from the largest-ever study of vitamin D levels and average daily intake of supplemental vitamin D have vitamin D scientists not only suggesting higher daily vitamin D recommendations — up to 9,600 IU-per-day to get almost everyone over 40 …

A University of Minnesota advocacy group appears to have “reverse-engineered” a study to bolster its own pre-existing anti-indoor tanning crusade, failing to properly cite the significance of conflicting data within its own paper, downplaying confounding data that opposed its conclusions …

Customers are getting an unbalanced message about UV light from the “Sun Scare” industry and it is driving people away from what is a natural and intended part of life.

That’s why Smart Tan’s Matt Russell will be presenting a …

The March issue of Smart Tan magazine hit stores this week, with a cover story exploring how four successful tanning retailers have turned electronic fund transfer programs into full-out salon loyalty programs — and how that is changing the business.…