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Boost Your Bottom Line: Boost Pink from Playboy

Monday, March 28th, 2011

Performance Brands has introduced its newest product from its Playboy line, Boost Pink. What does the product have to offer? Well, Boost Pink’s tagline says it all: “Go Five Shades Darker in One Session.” After reading that, who wouldn’t want …

Makes a Lot of Sense: Salonsense TV

Monday, March 28th, 2011

It’s the marriage of salon retail and the 21st Century. Salonsense TV is a complete digital advertising solution developed specifically for the tanning industry, and it’s fast becoming the multifunction tool of choice for salons wanting to make a big …

Trade Shows – Owner Meetings – Media

Monday, March 28th, 2011

It that time of the year: We all go to the trade shows/seminars to learn more about our sunbathing community, new products and new innovative equipment. This is probably the most important thing a salon owner should do every year. …

The Pitfalls of Too Much Marketing

Monday, March 28th, 2011

So you want to reach your customers. You send out marketing materials, then more, then more. Yet you still don’t receive the response you want. In fact the response is actually decreasing now, which instinctively makes you try harder. Is …

Tell a Story

Monday, March 28th, 2011

By: Chris Cummings

Susan Boyle has sold more than 10 million records in a little over one year. That’s quite the feat for anyone, let alone a single woman in her late 40s with no background in performing. So was …

It’s Time to Do the New ‘Vitamin D Math’

Monday, March 28th, 2011

By: Joseph Levy

It’s something that has been so very obvious to those of us who know that you make more than 100 times as much vitamin D getting a tan than you do drinking a glass of milk.

It’s …

Spray Your Way to Success

Monday, March 28th, 2011

By: Ashley Laabs

After a busy couple of weeks, one of your UV clients rushes to your salon. Her usual bronze glow has faded, but she is in need of some last minute color. With a friend’s wedding less than …

Tradewinds Tanning & Day Spa Member of the Month: So Much More

Monday, March 28th, 2011

By: Will Dias

Located in sunny Aptos, Calif., Tradewinds Tanning & Day Spa was founded in 2003. Steve Hilleary purchased the salon in 2006 when he saw an opportunity to diversify into something new. He decided to buy the salon …

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