New research showing how the body actually metabolizes vitamin D supports the fact that sun exposure to the skin is the only natural and reliable way to process natural and intended levels of “the sunshine vitamin.”

The Vitamin D Council …

Another leading oncology expert — Dr. Keith Block, who has penned more than 75 peer-reviewed articles and founded the Block Center for Integrative Cancer Treatment in Illinois — is telling people to put down their daily sunscreen and get regular …

The U.S. Government’s long-expected new regulations for chemical sunscreen standards still will not allow sunscreen manufacturers to claim that their product prevents skin cancer — a caveat that most people do not realize.

The regulations, outlined by the U.S. Food …

More than 6 out of 10 indoor tanning facilities say their first six months of 2010 were worse financially than the first six months of 2009, according to the results of a SmartTan.com poll conducted in early July.

Just less …

More vitamin D experts are starting to acknowledge the incredibly obvious: That worldwide vitamin D deficiency cannot be overcome with diet. Dr. Anthony Norman, a vitamin D expert from the University of California, told United Press International in a story …

A Denver dermatologist this week repeated the lie that dermatology continues to spread: That sunlight only poses dangers and that people do not need sunlight to make natural levels of vitamin D.

“It takes only a few minutes of ultraviolet …

Nearly nine out of 10 tanning facility owners say that actress Gwyneth Paltrow’s recent coming-out-of-the-dark moment embracing regular sun exposure could be a defining moment in society’s re-thinking about UV light. Paltrow, revealed last month that she suffered from severe …

Bill Rancic – the grassroots entrepreneur who won Tycoon Donald Trump’s first ‘The Apprentice’ show on NBC – is the keynote speaker at Smart Tan Downtown Oct. 22-24 in Downtown Nashville, an event with a conference designed to address tanning’s …