Even in the depths of a Midwestern winter, it’s always sunny and warm at Caribbean Tan & Spa in Cedar Falls, Iowa.

That’s because the salon reflects the personality of owner Michele Hersom. And she’s big on keeping her clients …

Instead of merely defending tanning from unfair attacks, Smart Tan organizes an offense-oriented assault on Sun Scare’s deadly message.

It happened again in late July. The purveyors of ‘Sun Scare’ spread a story about indoor tanning that put the tanning …

The indoor tanning industry is at the forefront in educating people how to successfully avoid sunburn over the course of one’s life.

NOV. 11, 2009 — Just one week after a leading vitamin D researcher declared that breast cancer incidence could be “virtually eradicated” by raising vitamin D levels back to natural status of those who live and work outdoors in sunny …

NOV. 11, 2009 — Just one week after a leading vitamin D researcher declared that breast cancer incidence could be “virtually eradicated” by raising vitamin D levels back to natural status of those who live and work outdoors in sunny …

NOV. 9, 2009 — A majority of tanning facility owners believe that 2010 will be better for the tanning business than 2009, according to a SmartTan.com poll conducted in November.…

NOV. 5, 2009 — Another study now suggests that higher vitamin D levels will lower your risk of colds and flu.

“We want to be careful not to say vitamin D is this wonder drug. But there’s a solid foundation …

NOV. 5, 2009 — Another study now suggests that higher vitamin D levels will lower your risk of colds and flu.

“We want to be careful not to say vitamin D is this wonder drug. But there’s a solid foundation …