Of course free is better for the customer, but it may also make for a more effective promotion in the long-run than a discount, according to research.

A study in the Journal of Consumer Research found that offering a discount …

By Brandon Cardinal, Sunless, Inc.

Are you ever confused as to what it is you do at your salon when it comes to spray tanning, sunless tanning and or self-tanning. It is our job as an industry to define what …

In examining your opportunities make 2023 as profitable as possible, one really stands out as virtually limitless: Increasing product sales. There’s realistically only so many tanning memberships and sessions you can sell. Only a percentage of women in your community …

By John Toston, Tan-Link

Did you know that about 98 percent of the messages that are sent via SMS are opened within 5 minutes? This means that…

• You’ll be bypassing the email unread/spam filter.
• Almost a guaranteed open rate.
• And,

One of the noted benefits of red light therapy is reducing inflammation and pain. But could the impact be more important than just short-term relief and recovery?

We recently posted an article covering the concept of mal-illumination. As we …

Memory becomes a worry as humans age, and that worry has spawned a plethora of new anti-forgetfulness products. Based on recent research, we elucidate the manner in which sunlight stimulation of skin may influence important chemical reactions. These reactions improve …

By Michael Vidan

“You are too expensive.”

The normal first reaction to this statement is to get defensive, isn’t it? The next thought is to start to think of ways to reduce your price just to get the business, right?…

Staying ahead of attempts to over-regulate professional indoor tanning facilities at the state level will continue to be one of the American Suntanning Association’s top priorities in 2023.

And, more than ever, ASA’s promotion and defense of the market with …