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Straight to the Point: Advertising that minimizes cost, maximizes return

Thursday, April 7th, 2022

Advertising during tanning season is tricky business. It’s the best time to reach new tanners and drive more sales, but you also don’t want to spend too much or discount when so many people are already coming in anyway. So, …

Do You Speak Fluent Sunless?

Wednesday, April 6th, 2022

By Ivy Potter

It has been almost 100 years since Coco Chanel stepped out with sun kissed skin, making sunbathing glam and laying the foundation for indoor UV tanning. Although consumers have been trying their hands at “sunless” options for …

Demonstrated Effectiveness of Vitamin D for COVID-19

Tuesday, April 5th, 2022

From GrassrootsHealth

Meta-analysis of 43 studies supports therapeutic and prognostic role of vitamin D for COVID-19 infections

An extensive amount of research has now been published on the relationship between vitamin D and immune health, from demonstrating the physiological …

Palm Beach Tan® Expands with Celsius Tannery Acquisition

Monday, April 4th, 2022

Nation’s Largest Indoor Tanning Provider Converts 2 Locations in Missouri and Its First Location in Kansas

DALLAS, Texas — April 4, 2022 — Palm Beach Tan, the nation’s largest indoor tanning provider, today announced that it has acquired three Celsius …

Sunburn Prevention: Changing lives for Skin Type II tanners

Friday, April 1st, 2022

Shelly DeJaynes LaPlant had never tanned in her life. Saddled with fair Type II skin growing up in sunny Colorado, she couldn’t go outside in the summer without breaking out in a rash or getting sunburn.

Her transformation story is …

Setting the Stage

Friday, April 1st, 2022

Lisa Saavedra, Megan Racine and Bailey Johnson

Devoted Creations

All that’s left for you to do is seal the deal.

By providing exceptional products with appealing concepts, as well as comprehensive training, marketing support, and brand power, the talented and …

Sunlight for Public Health: Common sense prevails!

Thursday, March 31st, 2022

By Dr. Marc Sorenson

 An excellent paper by Dr. Hoel and Dr. de Gruijl is titled “Sun Exposure Public Health Directives.” It decries the vilification of sunlight and suggests people return to its healthful rays.

So is dermatology awakening to

The Importance of Being an Active Salon Owner

Wednesday, March 30th, 2022

By Jenny Backman, Carolina Tan Factory

One of the most important things that I strive to accomplish within my salons is being active. Let me explain what I mean by that. I believe in the old saying, “What isn’t growing …

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