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Objections to Pricing and How to Answer Them Effectively

Monday, December 27th, 2021

By Michael Vidan

“You are too expensive.”

The normal first reaction to this statement is to get defensive, isn’t it? The next thought is to start to think of ways to reduce your price just to get the business, right?…

Memory, Learning and Sunlight: A new brain paradigm

Thursday, December 23rd, 2021

Memory becomes a worry as humans age, and that worry has spawned a plethora of new anti-forgetfulness products. Based on recent research, we elucidate the manner in which sunlight stimulation of skin may influence important chemical reactions. These reactions improve …

Marketing Your Sunless Products

Wednesday, December 22nd, 2021

by Bailey Johnson, Devoted Creations

If you are an avid sunless tanner and social media user, like myself, then you are probably aware of the countless ads and promotions for at-home tanning products that are pushed across many different social …

Don’t Neglect the Follow-Through

Tuesday, December 21st, 2021

By Scott Nichols

It’s all in the follow-through! If you were to Google the definition of follow-through, it will come up saying “the continuing of an action or task to its conclusion.” In management, I have found the number one …

Still Slow? Five Things You Should be Doing Now

Monday, December 20th, 2021

By Jenny Backman, Carolina Tan Factory

Unfortunately, the winter months can linger on for what seems like forever, and all of us in the tanning world are praying for the return of our beloved tanning season where all is well …

Latitude, Sunlight, Vitamin D and COVID-19

Thursday, December 16th, 2021

By Dr. Marc Sorenson, Sunlight Institute

Latitude, when compared to disease and disability, is an attention catcher.  First of all, why would latitude be important? Is it because latitude itself creates disease? Is it because different latitudes lead to different

All Hands on Deck: Attracting and retaining quality employees for busy season

Wednesday, December 15th, 2021

The labor market is starting to perk up, and just in time for indoor tanning businesses. It’s been a tough year for staffing for U.S. businesses of all types, but the latest U.S. Labor Department job report statistics indicate that …

Sunless, Inc. Announces New CEO focused on Innovation and Growth

Tuesday, December 14th, 2021

Current CEO, Susan Copperman, will continue in her role as Chair of the Board

Macedonia, OH, December 8, 2021 – Sunless, Inc., the preeminent manufacturer and marketer of spraytanning equipment, spray-tanning solutions, and other spray-tanning and personal care products, announced …

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