Gina Jaeger-Morris, Business Development Manager, Sun Evolutions

 Value is in the eye of the beholder. While some customers will appreciate the worth of the high-end ingredients and tanning prowess your top-shelf products provide, getting more products for their money will matter more to others. Some people thrive on the feeling of getting a bargain, and others find more satisfaction in knowing they got the best of the best.

Either way, value is about much more than price. It’s obviously about results, but it can also be about convenience, versatility, and any number of other specific factors that make a product selection ideal for a given customer. It just depends on what matters most to them.

Luckily, any which way a customer might perceive value, Sun Evolutions has options that are perfect for them. In this Smart Tan exclusive interview, Sun Evolutions Business Development Manager Gina Jaeger Morris discusses some products that salons and tanners are finding particular value in this year, and how to utilize the event-laden spring season to keep customers engaged and showcase all that you offer.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.