A new book by award-winning science writer Rowan Jacobsen argues that decades of sun-avoidance messaging have gotten the risk-benefit equation backwards for most people—and the mainstream is paying attention. “In Defense of Sunlight: The Surprising Science of Sun Exposure” has drawn coverage and praise from outlets including Nature, which called it “a dazzling book,” and The Wall Street Journal, which noted that “the sun-deprived among us would surely profit from Mr. Jacobsen’s straightforward recommendations.”

Among the most notable coverage: a July interview with the Harvard Gazette, in which Jacobsen discussed the research behind the book ahead of a Harvard Science Book Talks event at Harvard Book Store. His central point: small, daily amounts of sun exposure deliver health benefits that outweigh the risks for most people.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.

SmartTan.com news articles regularly report medical and scientific information to keep you abreast of current events related to UV light. This information is not intended to be used by any party to make unwarranted health claims to promote sunbed usage. Indoor tanning businesses are obligated to communicate a fair and balanced message to all clients about your products and services including the potential risks associated with indoor tanning. Contact your Smart Tan representative to find out more about what you can and can’t say in your tanning salon business.

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