Revenue growth is often framed as a choice between attracting more customers and raising prices. Pairing modalities creates a third opportunity: increase the number of sessions a guest completes during the same visit.

A guest who is already in your salon has already made the hardest decision – to walk through the door. When your services are presented as one connected experience, that visit can become more than a single appointment. A HydroWave massage can create a relaxing start, an Ergoline Prestige tanning session can deliver the glow, and another complementary service can complete the routine.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.