We Are Sunshine

The Nebraska Court Dismissed the Industry’s Lawsuit in August. Here’s What We Won Anyway.

Wednesday, October 23rd, 2019

Is it okay for a non-profit cancer education and prevention charity to develop a campaign asserting that tanning is as harmful as smoking cigarettes, even if the facts suggest otherwise? Is it okay to fill that campaign with more than a dozen other statements that have been refuted by conflicting or confounding information without referencing the confounding material?

In 2015, the ASA and its Nebraska members drew a line in the sand by filing a lawsuit challenging the accuracy of the Nebraska Cancer Coalition (NCC) “TheBedIsDead” web site and campaign.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.