Natural Breast Cancer Prevention Month is now officially underway, but at least one indoor tanning business kicked off their fundraising and awareness efforts ahead of schedule, raising nearly $900 over just a three-day period in April. 

Staff members of Lectric Beach Tanning Club in the Milwaukee, Wisconsin area spent April 9-11 collecting donations for the Breast Cancer Natural Prevention Foundation.  The group raised $890 to donate to the organization, dedicated to promoting natural lifestyle choices proven to reduce the risk of breast cancer – most notably by correcting epidemic vitamin D deficiency.

The four-salon chain worked a three-day drive to raise awareness that maintaining adequate vitamin D levels can cut breast cancer risk in half, by collecting $2.50 or more from every tanner, treating them to a free upgrade and giving away free lotion packets.

“We want to thank our distributors Tan U International and New Sunshine LLC for their generous contribution of product,” said Pamm Timm, senior manager at Lectric Beach who spearheaded the fundraising effort. “Our clients are generous to begin with, and many of them donated much more than the token $2.50, but it was a nice way to spoil them a little too and reward them for being an advocate for breast cancer prevention. We know these clients are our ambassadors and they can help tell the vitamin D story.”

There’s still time to get your fundraising kits and support the natural prevention message this month and throughout the year. Click here to order kits through Smart Tan.