As spring approaches and clients begin dreaming of sunny getaways, your salon has the perfect opportunity to highlight the benefits of a base tan. More than just a cosmetic enhancement, a base tan is a practical way for clients to …

By Scott Nichols

I just got off the phone and because of the phone call I had, I am going to change the whole topic of this article. I have this pet peeve about people not being able to get …

People of all walks of life rely on EFT to take care of their expenses, and most salons have acknowledged that by offering discounts for memberships that utilize automatic payments. For salons, this has the added benefits of regulating revenue …

As explored in the previous installment of this series, the recruitment process for a sales position in a tanning business is often centered around assessing potential. It’s rare to encounter a flawless candidate, but identifying individuals who exude charisma …

By Matt Russell, Smart Tan CEO

This summer, I met with a salon group that has been using SmartSun Therapy medical grade red light beds in their stores for two years. The purpose of the meeting was to discuss what …

Artificial Intelligence (AI) is no longer a futuristic concept reserved for tech giants and innovative startups—it’s becoming an essential tool for small business owners across various industries. For tanning business owners, AI offers a wealth of opportunities to streamline operations, …

Want to increase your sales this busy season? Sure you do — but how? You could bring in new equipment, create new packages and promotions, or explore new marketing methods. Or you can enhance your potential to produce more revenue …

Your indoor tanning business isn’t one size fits all; it’s not a factory. However, unless your customers know why you’re different, they probably think they can put their money down on the counter and get the same tanning experience anywhere. …