Putting as much effort as you have time for into your Facebook, Instagram, TikTok and other online profiles is never a bad thing. Creative, fun content enhances the image of your business and makes an impactful impression on your followers. …

We talk an awful lot about branding and how to make your brand noticeable, memorable and relatable for customers. Brand recognition and loyalty are priceless when you’re running a business. And while most of us understand the value of branding …

Tanning may not always be the first thing that comes to mind for male clients—but that’s changing. As salons evolve into wellness destinations, the door is opening wider for people who may have once felt out of place in a …

Even in an article focused on the risks of sun exposure, Cosmopolitan couldn’t ignore the facts: tanning is back. Citing a survey from the American Academy of Dermatology, the article notes that 70 percent of Gen Z respondents report having …

If you’re looking at red light as just another form of diversification on par with other services you add to build an all-inclusive membership, you’ve got it all wrong. Today’s red light has the potential to play a far more …

Becoming a great manager is a process that is both tough and delicate. You’re only human, but how you wield your strengths and weaknesses have a profound impact on the team dynamic. It’s true that managing others requires a certain …

By Grant Miller

Most businesses either don’t realize that they have lost clients or don’t know what to do about them.

Lost and inactive clients are a fact of life in every business and in your salon. Part of the …