News Archive for April, 2024

Technology has leveled the playing field for small businesses. Particularly with marketing, you no longer need a substantial budget, specialized training, or designated staff to replicate much of what companies with far more extensive resources are doing.

In our February …

By Scott Nichols

Right now is the time to get clever. Well, maybe not clever, but to outsmart yourself from last year. Really dig into your business and see where you can look for improvement. As an entrepreneur, this is …

 Why is the SmartSun Therapy SST28 the most proven and profitable light therapy device the tanning industry has ever seen? The SST28 has numerous advantages, but all that really matters to your customers is results. The bottom line is the …

From GrassrootsHealth

It is not uncommon to hear general suggestions about how much vitamin D people need. Whether considering the extremely low recommended daily allowance (RDA) for vitamin D as set by the National Academy of Medicine (previously the IOM) …

By Alex Zeedyk, Devoted Creations

So who is the ideal sunless tanner? A tanner who wants a sun-less glow! There are many ways to achieve the perfect sunless tan at home or in the salon. Below we will discuss who …

In addition to using your salon data to develop targeted promotions and identify your most lucrative equipment and sales, you can also make an instant impact on the bottom line by improving your staff’s sales skills and success. Easier said …

Advertising during tanning season is tricky business. It’s the best time to reach new tanners and drive more sales, but you also don’t want to spend too much or discount when so many people are already coming in anyway. So, …

After more than two decades in operation, The Midas Touch achieved a remarkable milestone in 2023, celebrating its most profitable year to date. And, thus far in 2024, the Emporia, Kansas, salon is on pace to surpass last year’s numbers. …