Author Archive

By now you know that Google Ads is a major tool for business success in our digital age. Google Ads allows your business to be found by people looking for your services and is a strong platform for converting those …

By Scott Nichols

Employees are your most important assets in the salon you run. Let me clarify: The most important person is the employee who is helping your customers, plain and simple, and there shouldn’t be any argument to that.…

By Ashley Laabs

You can be successful no matter what. Have you ever told yourself that? It’s true! If you stop letting the uncontrollable control you, your business can continue to grow and thrive.

No one can deny that the …

By Grant Miller

If you are a salon owner, you need to accept the fact that most staff will never be as motivated and good at selling as you probably are. It’s really not their fault. Most staff members are …

By Joseph Levy

This month marks a pretty significant anniversary in the history of the professional indoor tanning community.

Twenty-nine years ago Matt Russell hired me – that’s not the significant anniversary, but it’s hard to believe Matt and I …

By Ivy Potter

Self tanners are in demand, so much so that they have garnered permanent shelf space at most major retail and specialty beauty stores. That means salon clients are buying these products. As experts in sunless, they should …

By Susan Friesen

I know how important Google rankings are for small business owners, because I’m a small business owner myself.

I also know that while the web development world has been abuzz with Google’s anticipated algorithm update, most of …

By Ashley Laabs

Salon owners are always focused on keeping their clients happy and making the most out of their buying potential, but one of the biggest favors you can do for yourself as slow season creeps along is to …