Author Archive
Share Your Story
By Lydia Calderón
Instagram launched Stories, their rendition of Snapchat’s app, last year. Like Snapchat, stories are photos and videos that can be viewed for 24 hours before disappearing. On Instagram, they’re located as little circles at the top of …
Testimonials Provide New Perspectives for Old and New Clients
In a SmartTan.com poll, more than 60 percent of indoor tanning businesses said they use customer testimonials as part of their marketing.
Testimonials aren’t just about telling people what a great job you’re doing – it’s also about showing them …
Educate While They Wait: Lobby video instills confidence
Instill confidence while your customers are in your lobby or throughout other parts of your salon with Smart Tan’s Lobby Video. This video is designed to be looped or to be added to your salon’s video rotation with several segments …
Increased Mortality Rate among COVID-19 ARDS Patients with Severe Vitamin D Deficiency
From Grassroots Health
Vitamin D plays many very important roles in immune health, including immune and inflammation modulating functions directly within the lungs. Cellular models have demonstrated the direct effect of vitamin D deficiency on the tissues within the lungs, …
Managing with Intention
Becoming a manager is certainly something to be proud of — you have risen through the ranks of employees to an important position. However, with achievement comes challenge, and managing a team certainly has many challenges.
The key to excelling …
Sunlight and Health: ‘God’s Gift to Mankind’
By Marc Sorenson, Sunlight Institute
Sunlight and health, from the earliest human civilizations to our current battle with COVID-19, have an inseparable link. Dr. John Fielder’s exceptionally well-written paper, History of Heliotherapy, provides insight into the past. Many ancients …
What Can You Say? Clarifying Customer Communications
Thousands of studies now point to potential benefits of vitamin D and UV exposure. It’s important that tanning professionals understand how this research is going to continue to unfold and impact their business.
But as an indoor tanning professional, you …
Overcoming the Orange Misconception
By Alyssa Hilliard, Sunless, Inc.
“I’m afraid I’ll look like an Oompa Loompa,” or, “I don’t want to look like Ross from Friends”: These are the comments often made by consumers when asked if they are interested in spray tanning. …
